About
Be a part of reducing mass amounts of plastic and changing the perception of the beverage industry forever. Our purpose is to re-imagine how we consume water and functional beverages. Over 30 BILLION water bottles are discarded every year in the US alone, requiring over 17 million barrels of oil just to keep up with demand. Vitreno's mission is to create a water "fountain" designed for the gym, home, or office that creates functional beverages using "boosts" and all-natural flavorings, tailored to taste and health preferences. Our purpose is clear: Reduce the waste produced from the status quo of the large beverage industry, and shift the consumer's mindset towards sustainability. Pain point: No current technology allows users to enhance their water with their reusable bottles at the gym, home, or office to create functional beverages without the use of wasteful bottling. Healthy Bottle-less Sustainable User-driven, interactive Innovative, eye-catching design