About
theDrop provides a turn-key personalization tool for music apps and content publishers to increase user retention, engagement and ARPU. With theDrop Connect users can connect accounts from their favorite music services. theDrop processes the data from each user’s connected music accounts with proprietary algorithms and delivers a list of each connected user’s favorite artists. Partners can use these lists to tailor content and ecommerce offers to their users. In the process theDrop will be aggregating millions of user music taste profiles. Recently pivoted the business from theDrop's iPhone app which is the only music app to combine new release and concert alerts. Fans can listen to sample tracks, purchase music and tickets, discover new bands and share with their friends. It serves as a case study for the power of personalization driving engagement and conversion on targeted offers.