About
With recent changes in social media away from organic and towards paid media, Polygraph has applied its social data platform to programmatic ad tech. We have found a market fit by helping brands migrate ad dollars from display and other antiquated advertising outlets to Facebook. Two scenarios are resonating with customers currently: corporate branding/social engagement campaigns and solutions for multi-unit retail. The product consists of advanced analytics tools, machine learning, ad triggering, and real-time reporting.