Penny

Penny is the fastest, simplest way to buy or sell products on Instagram. Sellers post sales the same way they post photos on their Instagram. Buyers purchase by commenting #sold on participating sales. HOW IT WORKS Sellers sign up for Penny using their Instagram accounts. To host a sale, a seller posts a photo of an item to Instagram and includes the price and #paywithpenny in the caption. Buyers comment #sold to purchase the item. With first-time buyers, Penny posts a comment instructing them to go to the Penny website, where they add their payment and shipping information. With registered buyers, finalizing the purchase is as simple as commenting #sold. Penny makes it ridiculously easy to sell directly to your fan base where they already are.