Hyperwear®

Hyperwear is the coming leader in product innovation in functional fitness, the fastest growing fitness segment, where Cross Fit, TRX, Zumba, and Beachbody/P90X have scaled rapidly. Our strategy is to focus on health and fitness inspired consumers by delivering proven fitness and weight loss results. Our focus is growing our direct B2B sales as a bridgehead into broad B2C sales by expanding our portfolio of products, educational content, and workshops. This strategy will expand on recent success in commercial accounts (e.g., Crunch, Equinox, UFC Gyms, Fitness First, Anytime, Life Time, Steve Nash, and Virgin. Capital will enable continued expansion of existing B2B business and expansion into the broad consumer market. With a newly issued patent covering use of a cooling vest to burn calories, we are planning expansion in weight loss with a safe, proprietary, non-pharmaceutical, research-backed and bio-based consumer product. Over 68M consumers are overweight in the U.S. alone.