About
Fashion Metric is a cutting-edge Virtual Tailor, body shape analytics and garment fit technology company. Retailer’s integrate our Virtual Tailor API to make it easy for their consumers to buy better fitting clothes both in-store and online. We do this by asking simple questions that any shopper can answer without using a measuring tape and running their input data through a series of proprietary algorithms to accurately predict the shoppers detailed body measurements. It may sound easy but behind-the-scenes you’ll find complex data mining and predictive analytics to generate output similar to that of a 3D body scanner. The data is passed through to the retailer to better understand their customers while providing the shopper with the ease of purchasing clothing without puzzling over size charts and size uncertainties.