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Cutie Patootie's Playcare offers an innovative spin on traditional childcare services. The idea behind Cutie Patootie's is too offer flexible drop-in childcare for families during and beyond typical working hours. The flexible nature of the company appeals to dual income family households and to those individuals, such as doctors, nurses, and other similar career employees that hold odd ball working hours. The idea is to offer membership type options for families to purchase at the beginning of each month. In return the families will be given a set amount of hours that they can use during that month. They can drop off and pick up during operation hours as much as they like until their hours run out. Each month the customer will be required to purchase another membership option to renew their hours. The company also appeals to visitors and guests by offering a pay by the hour option to those who do not live near the company or within the state of Texas.