About
Cratejoy is a platform for merchants to launch their own subscription commerce business. Merchants create their own store front and we host it. We collect their recurring payments, print their postage, and e-mail their customers tracking numbers. Subscription businesses allow for merchants to easily forecast sales and prepare materials, essentially solving inventory problems, one of the biggest issue facing the retail industry today. What’s more, the subscription model focuses on retaining consumers rather than only converting them; this allows merchants to invest in the quality and improvement of their products and services, as opposed to just marketing and advertising efforts. As a result, subscription businesses have to build a brand that not only resonates with a set of consumers but also is high quality enough that those consumers commit to a recurring payment. The overall product quality and experience goes up, and consumers subscribe only to the brands they believe in and love.