About
At Blue Yonder, we identify problems; develop creative, technology-driven solutions to solve them; and then put world class teams together to turn our ideas into commercial realities. Blue Yonder Labs was founded by Rodney Rice, a serial tech entrepreneur. Rodney co-founded HomeAdvisor.com (formerly ServiceMagic.com) in 1999 and grew the business from an idea to a highly profitable, $250M per year revenue business employing 1,200+ people.Since selling HomeAdvisor to InterActiveCorp (IACI), Rodney has been an active angel investor in (and advisor to) many successful technology, product and retail businesses. Rodney currently serves on the boards of QualVu, Healthcare Blue Book and the Boerne Education Foundation. Rodney has been an early investor in many successful starts-ups during their early days including Izze Beverage, Photobucket, Q’doba and Victors & Spoils.